Web Usability, Print Layouts, Visual Artwork
My design lies in the mindset of usability and satifaction of the client. When determining a layout for a particular design, I keep in mind grid foundations and then I look to build a structure with flow and usefulness. Each site has its own color scheme, its own quiver of fonts, and its own answers to its needs.
Print projects always graciously open up a means for layout design and usability. From business cards to tri-folds to magazine ads, I love a good print project.
Visual art is my background and I try to keep up with it in the off season (fall in Seattle is the best time of year). My work ranges from pastels, ink, collage, pencil, and acrylic.
The ultimate riddle in platform compatibility, the email templates I build are tested and tested and tested again, ensuring integrity in layout. I find building emails are a great exercise in constructing html cleanliness and pounding out the foundamentals.
I enjoy projects that inspire my creativity and put to use my problem solving skills.
Please contact me:
When a company needed intranet options compiled, it gave me an opportunity to try my hand at Asp.net MVC framework. Much of the initial legwork was figuring out the automated set up in Visual Studio. After that, it was discovering new snippets and getting used to the modules to fullfil my needs such as: generate a dynamic employee list, deploy a useful list of searchable compliance quidelines, QMS (Quality Management System) tree, document downloads, sign-in/sign-out capabilities, and front-end user document downloads, all with ease of access in mind so employees found it inviting and they felt it was built for them. My biggest advantage was that I was an employee, and my co-workers gave me very useful testable information.
My goal was to present my materials before the decision to go through with an expensive venture was made.
This was purely experiemental. I wanted to know that I could create a solution not necessarily as powerful as SharePoint, but a viable option that was more useful to a small company. I accomplished the goal with this prototype. view sample
My work needed a site where underwriting brokers could one-time sign-in to fill out various insurance forms and applications for quick turnaround quotes. The biggest need was to sign-in on this site to another site database where documents were then viewed. I felt the site does what it needs to do: help underwriters work through the site’s company to obtain quotes for their clients. It was my first site where I implemented cs call back to the SQL server to generate lists.
Since working there, I see a few items have been updated and somethings have been overlooked. These are mainly CSS adjustments. view site
This project really set me up as a CSS and HTML builder. While building out a full prototype, I worked alongside the programmers so I knew what priorities they needed to complete the work on time. Clients were most interested in presenting products in a straight-forwad manner with little fluff. We had only a few colors and fonts to work with. view site
Included because this initiated my curiousity for blending design with script, in this case actionscript. The client wanted a showcase of his photography and drawings. We went with a landscape lay-out to give the feel of a gallery wall. The black background is the frame of the pieces, the white its matte. The fine touches; ease to full opacity of the artwork, the stacked options, the unobtrusive main navigation, and less color, were all elements to help make the art pop.
The artwork speaks for itself and that’s what we wanted to accomplish.view site
Ads are about how I can visually impact the viewer so my ad stands out more than any other ad in the magazine. Many of these fulfilled remnant space, which means I had very little time to put something together. I wanted to use visuals that were impactful from the start with little copy other than the call to action. Vacation advertising is about showing a location or activity that makes the viewer say, "I want to go there!". The Outside Magazine ad is small, and would be up against a bunch of other autumn ads, so I coupled a high quality image with bright green and added a kayak paddle trim to give it something unique.
I want to add this little quarter page ad because it was pro bono and turned into a nice layout: exquistly strong and delicate elements throughout:
This collection of tri-folds are corporate specific; clean and short, precise descriptions. These were conceived out of the notion that most wholesale insurance borker companies do not have an in-house designer to produce collateral on an as-need basis. I wanted to provide the brokers with solid materials that aid them in enforcing their visit with key wordage supporting what the company does as well as offer something visually stimulating:
Art Is Not Bricks Piled On Top Of Each Other
It Is The Mortar That Sticks Us Together
And It Says We Exist
Conversion is the drive behind these emails. Multi-device platforms are kept in mind when I honed the templates. Readability, link options, banner CTA are the main facets of these email campaigns. I want great open rates, and I get them at various levels (either consumer or travel agent leaders). Ensuring safe delivery, title & permissions are added to the top of the email.
Campaigns for this company was mostly about approachability. We already knew our client (B2B); they were waiting for our monthly announcements and offers. We made sure they knew we were completely accessible to them for information and immediate quoting. Branding was important, but not the priority. Accessibilty was paramount: immediate access to forms, quotes, contacts, and applications was the focus. Open rates noticably improved as we delivered on a consistent basis.
The biggest details I had to keep in mind was marketing consistency and copy accuracy. Every email precisely represented our products according to HAL marketing guidelines. Branding is huge, and we were meticlulous about every image, all copy, fonts, colors and layout.